A CITY FOR US ALL

WHY IS CHANGE CRUCIAL?

This is a city of extremes.
For some, a comfortable environment with a robust civic, church, and social services infrastructure. But for many, a place where the outlook in education, employment, and quality of life is dismal. This disparity isn’t only unjust, it’s counter-productive — only when everybody can contribute, do we all win.

CITY OF EXTREMES:

GRAND RAPIDS MICHIGAN DISPARITIES

WE ENVISION A CITY

OF FLOURISHING LIVES

We believe that unhindered access to opportunity creates a city for everyone. A place of ideas, enterprise, and vitality. And to solve the social problems we face today, we use the tools and methods of business — bringing together neighborhood voices, entrepreneurial spirit, and innovation through partnerships with business, government, education, and community. All with one single-minded mission — to create opportunities of transformation.

OUR HISTORY

The Grand Rapids Center for Community Transformation (GRCCT) was established in 2015. Located in the Madison Square neighborhood, GRCCT started as a partnership between two for-profits and three nonprofits. All with one single-minded mission — to create opportunities for transformation.

OUR PARTNERS

OUR TEAM

JUSTIN BEENE
GRCCT Founder/Visionary

NATE BEENE
GRCCT Chief Operating Officer

SCOTT MACKEY
EXECUTIVE DIRECTOR

JODI ALBAITIS
DIRECTOR OF GROWTH & DEVELOPMENT

CRYSTAL HOUSTON
GRCCT VP of Programs and Evaluation
&

Executive Director of
Bethany Youth & Community Development

OUR LOGO

We believe that Michael Tompsett’s vibrant rendering of the Grand Rapids skyline is the visual encapsulation of the GRCCT mission. The energized greens of our local parks, the cool blues of our flowing rivers, the lively reds of our museums and theatres—together, they capture a spirit of inspiration and vitality that not only embodies the heart of Grand Rapids, but directly reflects our vision of a flourishing city for all.

Thank you, Michael, for allowing our organization to include your work in our visual identity.